We have prepared a manual of rural tourism products Go rural 2018. This is the second edition, updated and supplemented, based on the experience of the activities and results of last year’s marketing events. As tourism businesses and tour operators have observed, Japanese tourists like not only traditional tourist destinations of Latvia, but also the offers associated with environment and plant world, for instance, nature trails, picking mushrooms, learning about local medicinal herbs, etc.
The manual is intended for tour operators, professionals of the sector and travellers. It has been published and printed in Japanese, as well as its electronic version is available in English. The manual includes practical information that helps while planning your trip – programmes of single day excursions in the countryside, visits to producing farmhouses and craftsmen’s workshops, homesteads, which introduce to the traditional rural lifestyle, visits to rural hotels and SPA facilities, as well as multiple-day-long tourism programmes. In response to the interest of tour operators and Japanese travellers, the offers of wedding trips are also included in the manual. The manual contains information on public transport, as well as the contact information of Latvian, Estonian and Finnish tour operators.